Your Revenue Problem Isn't An Expertise Problem.
You're doing genuinely good work. Six weeks from now, without rebuilding your business, without more content, without more hustle, you'll have one offer, priced and packaged. Guaranteed.
Enroll Now →
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Amber Stitt
Disability Insurance Expert
"One of the smartest business decisions I’ve made this year? Putting myself in a room with Patricia & Chris. Their leadership and our cohort have created clarity, tightened my strategy, and elevated how I’m building."
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Michelle Hubert
Principal & Leadership Consultant
"Investing in the Unignorable Business Studio with Patricia and Chris was one of the smartest business decisions I've made! I have more clarity, a strategic way forward, and increased revenue is on the way."
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Nicholas Lambert
Lifestyle Consultant & Speaker
"Chris and Patricia's Cohort has been an absolute game changer for me. I have been able to partner with others in this amazing group. Everyone has the same goal. To help each other be successful."
FEATURED IN
You've built something real. Your work is good. People who hire you get results. And yet ...
? You still don't know if your price is too high, or way too low.
?? You've explained what you do three different ways this week, to three different people.
??? You built an offer, it didn't sell, and you told yourself it "just needed better marketing." It didn't. It needed to be a different offer.
???? You watch people with less experience than you close deals you wouldn't even pitch.
????? Some nights you wonder if the real problem isn't your work at all. It's that nobody can tell what you're actually selling.
And you're not imagining it: nearly 8 in 10 solo business owners never cross $100K a year (Mastercard, 2025) ... not because their work is worse than the people who do. Because their offer is.
This isn't a confidence problem. It's not a "work harder" problem.
It's an architecture problem — offer, price, package, pitch — and it's fixable in 6 weeks. Not another year of guessing.
Unpriced and unpackaged, expertise becomes a very expensive secret.
We don't say that to scare you. We say it because we've watched too many brilliant people, consultants, coaches, executives with twenty years of receipts, spend years circling an offer that never quite gets built. The work stays excellent. The revenue stays random.
Here's what the default path usually costs:
Hire a positioning consultant.
A brand or positioning engagement runs $10K–$30K, and you're one project in a queue.
Hire a coach for a year.
$1,000–$2,500 a month, twelve months, and the offer work is maybe a third of what you cover.
Hire a marketer to promote it.
$2,000–$5,000 a month for an agency marketing a mispriced, unclear offer doesn't fix it. It just helps more people ignore it faster.
Keep guessing.
Free, technically. Except it costs you every discovery call that goes nowhere, every project you underpriced, and every month the person with half your experience keeps closing deals you wouldn't even pitch.
X2
Two founders. Two rebuilds from zero
Patricia
I've rebuilt my own business from zero. The problem was never effort. It was that I hadn't built the right offer yet.
Chris
After decades running technology for Fortune 500 companies, I had to relearn how to sell my own expertise instead of someone else's budget.
We built this because we needed it ourselves. Now we teach it.
This isn't a course you'll download and forget. It isn't a content library.
It's The Unignorable Offer Sprint — 6 weeks to build, price, and pitch one offer that actually sells.
This is for you if ...
- You're already in business — this isn't for someone deciding whether to start
- You've already tried something that didn't convert the way it should have
- You know your work is good — you need the business built around it to be just as good
Not for you if ...
You're still deciding whether to leave your job.
You want a done-for-you offer built without you in the room
This is STILL for you even if ...
- You've bought programs before and finished none of them. This isn't a content library you'll download and forget. It's six weeks of live builds with homework that gets real feedback ... and a guarantee that only works because we actually make you finish.
- You hate promoting yourself. Week 5 isn't "be louder." You pick one channel that fits how you're wired ... LinkedIn, referrals, your network or OPA. Quiet authority works.
- Your LinkedIn following is tiny. You're selling one offer to a handful of right buyers, not building an audience. Most of our members close their first sale through people they already know.
- You're not sure your expertise is "packageable." That's Week 1 and 2. The problem is always the architecture, never the expertise.
- You've already tried building an offer and it flopped. Failed offers are usually missing one of four things ... POV, definition, pricing confidence, or a way to sell, and we rebuild all four in order.
Your offer works like a system.
If the problem isn’t valuable enough, your positioning gets vague.
If your positioning is vague, the offer gets harder to understand.
If the offer is unclear, packaging and pricing become arbitrary.
And when those pieces aren’t solid, selling becomes harder than it should be.
That’s offer architecture:
Problem → Positioning → Offer → Packaging → Price → Pitch
Fixing one piece without understanding the others is why so many business owners keep tweaking their offer without actually solving the revenue problem.
Six weeks. One offer.
Each week solves the specific thing that's actually stuck.
01
Identity & Working Genius
You don't know if the problem is the business model, or how you're wired to work. You'll leave with: your Working Genius mapped to a business model that fits how you work.
02
Problem & Point of View
You can do the work. You still can't say what you do in one sentence. You'll leave with what you do, and the problem you solve in one sentence that makes people lean in.
03
Offer Creation
You have three or four things you could sell. None of them feel like the one. You leave with: one defined offer. Not three maybes. One
04
Packaging & Pricing
You picked a number because it felt safe, not because it's right. You leave with: a price you can say out loud without flinching, and the packaging that justifies it.
05
LinkedIn Channel & Sales Conversations
You post. Nobody buys. You don't know what to say when someone actually asks. You leave with: your channel picked and your first sales strategy mapped.
06
Visibility, OPA & Referrals, Using Your Network
LinkedIn isn't the only lever, and you haven't touched the others. Closes with your 30-day plan. You leave with: your 30-day plan for launching your offer.
Now picture the Monday after the Sprint.
Someone at an event asks what you do. You answer in one sentence and instead of the polite nod, they ask a follow-up question.
A discovery call gets to the money part. You say your price, and then you stop talking. No stack of options, no "but we can be flexible." Just the number, said like you mean it because now you do.
And that offer you rebuilt three times last year? It's one offer now. Priced. Packaged. On its way to someone who asked you to send it.
Then the part most programs never give you: your 30-day plan is already written. You know exactly what Tuesday looks like.
That's what happens when you have one differentiated offer that you can't wait to talk about and deliver.
What's Included
→ 6 weeks of live training, one topic per week
→ Written guides built for your AI tools
→ Weekly homework with real feedback
→ Custom GPTs for each stage of the build
→ 2 years of access to the community
→ A private 2:1 call with Chris & Patricia
The centerpiece: a private 2:1 call with both of us. Not a group Q&A, not office hours, but one call, two advisors, your business. It's why our cohorts are capped.
She was where you are now
Dr. Julie Basler
Former college president, founder of Strong Teams
Where she started:
A career's worth of expertise in building strong teams and no packaging. A vague idea of her positioning.
What she did:
She got clear on her offer, a name for it and the sales language for selling it.
What happened:
She has a perfectly packaged offer with better pricing that she's proud to put in front of buyers.
What changed wasn't her expertise. It was the architecture.
"Chris and Patricia gave me both: a real offer, a name for it, and sales language I could actually use."
Real People. Real Results.
Don't just take our word for it, here's what our clients have to say about their transformation.
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Betsy Nealon
Executive Coach
"The process helped me gain clarity on what truly differentiates me in the marketplace and gave me the confidence to communicate that value consistently. I now have a brand that feels authentic, differentiated, and communicates my value much more effectively."
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Gavin Roberts
Agency Manager
After 25 years in my industry, reaching the highest levels of success and mentoring countless individuals, I had plenty of experience but no clear system or structure to turn that experience into a scalable coaching practice. This program helped me realize that my knowledge and experience can create a meaningful impact, not only in my own life but in the lives of so many others who are looking for guidance and support.
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Drew Cali
Founder of Forward 24 Consulting
"Working with Patricia and Chris gave my LinkedIn presence a voice I didn't have before. They helped me turn 32 years of agency experience into a clear message — including the "shouldn't have to" positioning that's now at the core of how I talk about Forward 24 Consulting. If you're sitting on real expertise but don't know how to put it into words, call them."
THE GUARANTEE
If you don't walk away with one offer — priced, packaged, and ready to pitch, then we'll keep working with you until you do.
________
This applies if you complete all 6 weeks, show up to your 2:1 call, and submit your weekly homework.
Choose How You Pay
You can absolutely wait.
But waiting usually means another month marketing an offer you’re still not confident in, another sales conversation where you improvise the price, or another client engagement built around something you never meant to keep selling.
This Sprint is your last opportunity to fix that before 2027.
A positioning consultant charges $10K - $30K for this thinking. A year of guessing costs more than that. The Sprint is $2499, and it's guaranteed.
Meet Your Coaches
Patricia Wooster
Patricia Wooster is a 19-time author and the founder of WoosterMedia, where she helps thought leaders and experts clarify and monetize their expertise through books, programs, services, and personal branding. In 2016, she signed a three-book deal with Simon & Schuster, reinforcing what she’s seen ever since: a book doesn’t introduce you, it positions you.
Over the last decade, Patricia has helped 100+ experts, executives, and entrepreneurs turn their knowledge into marketable IP and authority-based revenue.
She also works with companies as a business strategist, helping them expand the reach of their intellectual property through service lines, communities, and brand ecosystems that scale impact. Her experience spans global brands and fast-moving founders alike, bridging storytelling, positioning, and commercialization because being great at what you do is only half the equation.
Chris Laping
Chris Laping is a former 4-time CIO and tech CEO who helps high-performing execs and experts turn their experience into unignorable businesses, brands, and opportunities. After spending decades inside Fortune 500 companies and later building his own high–seven-figure, low-overhead business, Chris now guides clients through clarity, positioning, and monetization so they can build a second act that actually works.
Chris is the bestselling author of People Before Things and the forthcoming Unignorable. His work has been recognized by The Economist, Wall Street Journal, Fast Company, Harvard Business Review, and Forbes.
Today, Chris brings his background in organizational leadership, influence, and business strategy to entrepreneurs, executives, and creators ready to design a simpler, more profitable, more meaningful next chapter.
Questions, Answered